If you were to ask the manager of any convenience store, candy shop, gift shop, or even ice cream parlor what a couple of the most convenient and often necessary display fixtures he uses were, chances are he’d tell you small plastic containers and retail wire racks. These two kinds of display fixtures are versatile, sturdy, and convenient for both storeowners and customers, and it’s no wonder they’re so prevalent in stores across the nation.
However, not only are these two kinds of display fixtures ideal on their own; they’re also ideal when paired together! Read on for tips on how you can combine small plastic containers and retail wire racks to create attractive and convenient merchandise displays for your customers.
Tip #1: Consider Your Merchandise
You might think “small plastic containers” is pretty straightforward, but the reality is there are many different kinds of small plastic containers. You can find them in round, square, rectangular, and hexagon shapes, as well as sphere or fish bowl shapes.
You can also find container with lids, which work well if you plan to display edible items that don’t have wrappers and need protection, as well as with handgrip and handles that make it easy for your customers to pour the merchandise. (Note that you can also pair accessories like plastic or aluminum scoops with the containers to add even more convenience for your customers.)
Because there are so many different kinds of small plastic containers out there, being familiar with the merchandise you want to display in the containers makes it easier for you to make your selection. For example, if you want to display something small like an assortment of children’s bouncy balls, a regular round plastic container might work just fine. On the other hand, if you want to display unwrapped gumballs, you should look for containers with lids.
Tip #2: Make Sure Your Retail Wire Racks Are Sturdy
Make sure you choose retail wire racks that are sturdy enough to:
- Withstand the weight of your containers once they’re filled with merchandise.
- Withstand the force should a customer accidentally bump into them.
Tip #3: Don’t Overfill Your Small Plastic Containers
Given the “small” part of their name, it’s obvious you can only put so much merchandise in a small plastic container. Still, be conscious of how much merchandise – and how heavy the merchandise – you put in your containers. The heavier the container, the less likely it will work as well as it can with a wire display rack.
Plus, if a container is too filled with merchandise, it will become difficult for your customers to conveniently browse and access the merchandise.
Tip #4: Don’t Put Too Many Containers On Your Racks
Just as you don’t want to overstuff your containers, you don’t want to overstock your racks. Even if the retail wire rack is rather sturdy, extra weight adds extra stress.
Plus, if you have too many containers on your racks, your customers will find it difficult to view and select the merchandise they way.
Tip #5: Place Your Retail Wire Racks for Optimal Performance and Safety
You’ve made sure your containers aren’t filled to the brim and you’ve made sure your wire racks are sturdy enough to hold the weight and withstand any customers who might bump into them; still, you need to make sure your racks are situated in an area within your store that not only increases the safety of your merchandise and your customers but also increases your customers’ convenience.